PV adoption among real estate professionals is reaching new highs.  Hedging higher energy costs, easing the challenge of greening their bottom line, and straight-forward financial smarts are all resulting in greater demand for PV in new and retrofitted buildings.

"We believe that energy costs will continue to escalate rapidly, and addressing these issues now will help mitigate the cost impacts to our operations"

--Sanford Smith, Toyota Motor Sales USA

Green Buildings Research White Paper [October 07] tallied over 2500 responses to find the current industry stance on green building.

Sure, the capital costs can be slightly more, but when you look at the total cost of the operation of a building, most of the features added make solid economic sense.  Add to that the perceived productivity increases from more-satisfied employees or tenants and you have a winning combination."

--Jim Petsche, Nike Inc. 

The next step?  Senior management buy-in--seeing the costs from a life-cycle perspective, not a first cost perspective.